What are two ways in which the mass media has contributed to candidate centered presidential campaigns?

Answer 1

The media is often referred to as the "4th" branch of government, therefore they play a crucial role in the Presidential Campaigns. The media allows the candidates to get their name to a wider audience, as well as bring down their opponents through "mudslinging".

Answer 2

The media has drastically contributed to the prevalence of candidate-centered campaigns, in which candidates are capable of running without the sponsorship of a specific party. For example, it is much easier for a medium such as television to focus on an individual as opposed to a group, thus diluting the power of the parties.

Answer 3

1. Editorials

2. News Reporting

In their editorials, the media give their opinions on ballot measures and candidates. News reporting, on the other hand, is supposed to stick to the facts.

Answer 4

Coverage of background of candidate, and image-centered coverage/personality, and feeding frenzy

Answer 5

advertising and public debate