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Culture refers to the attitudes, beliefs, feelings and traditions of a society. Consumer behavior is inherently influenced by culture, and marketers must consider this when they launch and market products in various geographical locations. For instance, pigs are unclean in Islam, and pork cannot sell in Islamic nations. In fact, marketers would avoid any links with pigs as they market products in Islamic nations.

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Values and beliefs

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14y ago
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Q: Culture contribute to the preferences and behaviors of consumers?
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