In the US, all political advertising must be paid for by the party or group placing it, whether in a newspaper or on radio or television. The process of funding political advertising can be different in other countries.
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Political Parties.
by making it easier for voters to identify candidates who share their general beliefs and values
political parties have no involvement
1. A sharp drop in the number of voters willing to indentify themselves a political party. 2. A big increase of split-Ticket Voting. 3. Various structural changes and reforms that may have mad parties more "open." 4. Changes in the technology of campaigning, espicially the heavy use of television and Internet.
The two major US political parties are the Democratic Party and the Republican Party.