Groups can initiate change in government by informing others about the change they want to make, getting support, and making the change they want to know better well known. It is important to be able to link the change they support to something that other individuals can or will care about and find ways to expand on why this change would benefit all involved.
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the civil right movement
A system of government by groups or officals?
A system of government by a group of officials would be an oligarchy.
Bureaucracy
some groups do not want insider status as they may oppose govt all together or feel they will have to compromise their beliefs e.g ALF. however some groups are unable to gain insider groups this could be because of the methods they practice or their beliefs. governments generally do not like to be associated with controversial groups for instance groups associated with euthanasia. other groups may be unable to gain insider groups because their beliefs do not coincide with the beliefs of the government, this means that a groups status may change depending on simply who is government. so in answer to your question some groups choose outsider methods simply because of their beliefs and others may have to use outsider methods such as consulting opposition parties as they are unable to become recognised as legitimate by the government.