He used informercials
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Ross Perot ran on a populist platform of a balanced federal budget, gun rights, and ending job outsourcing, while being an outsider candidate.
Perot announced his intentions to run on Larry King Live (CNN) on February 20, mobilizing supporters to begin campaigning for him. He gave many interviews to promote his positions and also performed well in the first presidential debate.
He used traditional speeches.-apex
He used Talk Shows.
He used infomercials.
He would not allow tax increases.
Attract more voters for the presidential candidate