They use a number of different methods to promote the action they seek. They argue in support of bills they favor and against bills they oppose. They place adds in the mass media, promise to help government officials. Lobbyists sometimes urge local groups and individuals to send letters to public officials.
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It is called lobbying.
Influence on public opinion can be limited by how informed voters are. Even though what the people think is heard, officials do not take it as a final decision. As a nation we trust elected officials to make the right choice. Americans can also have opinions that are against the truths of an issue. For example, environmentalists pay closer attention to laws that affect our environment.
How did the central powers and allies try to influence American public opinion
The Committee on Public Information was created during World War I.
the public opinion is for the community to have full say in what happens in government.