"The stakes are too high for you to stay at home!" - when he knew the election was pretty much in the bag, he targeted voter apathy. His opponent, Barry Goldwater, was seen by many as being an extremist, and said a number of gaffes.
Goldwater used the slogal "In your heart you know he's right." So Johnson parodied it with "In your guts you know he's nuts." or "In your heart you know he might." (as in "might drop a nuclear bomb")
He also used his initials "LBJ all the way" or "LBJ for the USA"
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Lyndon B. Johnson
The Great Society of President Lyndon B. Johnson was launched in 1964. This set of programs was intended to eliminate poverty and racial injustice.
The Civil Rights Act was mostly drawn up during the Kennedy years, but Kennedy was unable to get it passed by Congress. Lyndon Johnson after Kennedy's assassination put the wheels in motion to finally get it passed, in 1964.
The Great Society was a set of domestic programs in the United States launched by Democratic President Lyndon B. Johnson in 1964-65. The main goal was the elimination of poverty and racial injustice.
President Johnson used his political skills to pressure Congress to pass the act.