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"The stakes are too high for you to stay at home!" - when he knew the election was pretty much in the bag, he targeted voter apathy. His opponent, Barry Goldwater, was seen by many as being an extremist, and said a number of gaffes.

Goldwater used the slogal "In your heart you know he's right." So Johnson parodied it with "In your guts you know he's nuts." or "In your heart you know he might." (as in "might drop a nuclear bomb")

He also used his initials "LBJ all the way" or "LBJ for the USA"

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Q: Theme of the 1964 Lyndon Johnson campaign?
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