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Development support communication (DSC), also known as Communication for Development (C4D), in my view, refers to the need for a professional communication strategist, steeped in communication and development principles and phenomena and can apply them to facilitate holistic and sustainable development. The case for C4D is that many development managers are often well trained technocrats, such as agronomists and engineers, who often need help in addressing human dimension concerns, such as local participation, integration and capacity building. Although many policy makers and scholars agree that participation, integration and capacity building are essential to poverty reduction not many people are trained to address these communication concerns. This niche is being filled by the emerging academic discipline and professionalism called C4D. To read more about my perspective on C4D look for my many publications on this subject. Robert Agunga (2011).
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