The American colonists who still supported the British were called loyalists or Tories (for the dwindling Tory political party, used to ridicule conservative politicians close to George III).
It was difficult for any colonist to remain "neutral" when pressured by both sides, who considered anyone not "for" them to be "against" them.
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The loyalists were individuals that lived within the colonies yet still gave their loyalty to the British. After the Revolutionary War many of the loyalist left the colonies to live in Canada territories.
Henry Clinton was a British military commander. he fought for the British.
The Marquis de Lafayette arrived in the colonies on 1777.
It declared the colonies free from British authority, establishing the shared destiny of the states in their fight for self government.
German mercenaries called Hessians were hired to help the British fight in the colonies. Although this was not a popular move with the British people, Britain had no choice after having never replenished its army to previous numbers following the Seven Years War.