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The reason ratings matter in terms of the cost of a commercial is because if more people are watching a show, the more people will the the advert.

A television or radio show that has a high number of viewers or listeners will command a higher cost of advertising. A newspaper or magazine with a high circulation count will cost more to advertise as opposed to one with a much lower count. Call it "supply and demand".

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Q: Why does circulation and ratings systems determine how much money different advertisements cost to run?
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