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Social attitudes in the past were opposed to independent women.
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The 1920s was the decade in which fashion entered the modern era. It was the decade in which women first liberated themselves from constricting fashions and began to wear more comfortable clothes (such as short skirts or pants). Men likewise abandoned overly formal clothes and began to wear sport clothes for the first time. The suits which men wear today are still based, for the most part, on those which were worn by men in the late 1920s. The 1920's were characterized by two distinct periods of fashion. The early 1920s where nature and change progressed slowly as many were reluctant to adopt the new styles. From 1925, the styles that have been associated with the Roaring Twenties were passionately embraced by the public and would continue to characterize fashion until late in 1930. After World War I, America entered a prosperous era and, as a result of her role in the war, came out onto the world stage. Social customs and morals were relaxed in the giddy optimism brought on by the end of the war and the booming of the Stock Market. New music and new dances came on the scene. Women won the right to vote in 1920 and were entering the workforce in record numbers. The nationwide prohibition on alcohol was ignored by many when it suited them. There was a revolution in almost every sphere of human activity, and fashion was no exception. Clothing changed with women's changing roles in modern society, particularly with the idea of new fashion.
I think is because in 1920s, fads swept the world of fashion. So girls change their style.
They were sexually provacitive for there time, In the 1920's and even up until the 1950's the average clothing was a suit for men and a dress to the ankle for women. The flappers of the 1920's wore dresses to there knees and danced in an uncommon way for there time which in the time was viewed as sexually provacitive. The flappers were also closely associated with the mafia in movies. In the 1920's at the hieght of prohibition the mafia was viewed very negatively and in movies and in media they were heavily associated with flappers and the crime with the mafia was associated with the flappers, so the movies and media at the time stigmatised flappers as well as any sociatal change is disliked by older generations, and flappers were a sociatal change. So flappers as a single thing was not shocking but it was what people at the time viewed them as representing, people viewed them as being the same culture as the mafia. At this time in america Jazz Music was disliked because it was so associated with the mafia and violation of prohibion laws. Anything that was anti-sociatal norms and anti-prohibition law in any way was ostrisized.
Women's desire to break with the past.
It began in the 1920's. The term referres to young women who wore short skirts, bobbed their hair, listened to the new Jazz music, and flaunted their disdain for what was then considered acceptable behavior. The flappers were seen as brash for wearing excessive makeup, drinking, treating sex in a casual manner, smoking, driving automobiles, and otherwise flouting conventional social and sexual norms.
They represented the rebellious, wild nature of women in the roaring 20's.
SOCIETY
American society has different social customs compared to European society.