This means that the person who won a contest or a struggle was a person who excelled at whatever the task was. Only the most excellent person could win.
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Arete is the qualities of excellence that ancient Greeks strove for. These qualities are used to win a battle or challenge.
Aphrodite
Odysseus won the contest between the two for Achilles' godlike armor.
A WEAVING CONTEST was the contest between Aphrodite and Medusa.
Aphrodite hated Athena, Artemis and Hera. Athena, Hera and Aphrodite were in a beauty contest of sorts, and Aphrodite won. Thst, of course, is the short version of it.