It isn't, its using Midas as a metaphor for its customers saving/getting money.
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Midas was never a greek god. He was a friend of Dionysus who was granted a wish. His name is the same in Roman and Greek mythology.
The Midas. Touch. Greek.
No, he was king of Lydia.
King Midas
Perhaps after some promotion of their product being as good as gold, or getting money's worth. Midas was not a Greek god, but a King of Phrygia.