Well... if we take a look into Greek mythology, Mars is often representative to Ares (the God of War). Although he does not have a legitimate wife, he often has affairs with Aphrodite who is Hephaestus's (the smith god's) wife.
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According to Roman myth, Romulus and Remus (Romulus being the founder of Rome) were the sons of Mars. When their mother, Rhea Silvia, was forced to become a Vestal Virgin by her uncle, Amulius, Mars appeared to her and raped/seduced (it really depends on what you read) her, impregnating her with the twins.
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They are named after the company that makes them, Mars Incorporated.
Mars's Greek name was Ares.
No, Ares/Mars was on the Trojan side.