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Some Propaganda posters aimed to give men a sense of duty, through phrases such as the famous Kitchener poster's "Your Country Needs You", making them feel obliged to recruit in the war. Others however, used emotional blackmail to recruit men. Some propaganda posters were aimed at women to encourage their husbands, sons or relatives to join in the war effort, whereas others simply aimed to mke men feel guilty and belittled if they did not recruit.

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