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In his first speech on becoming president, Kennedy made it clear that he would continue the policy of the former President, Dwight Eisenhower, and support the government of Diem in South Vietnam. Kennedy also made it plain that he supported the 'Domino Theory' and he was convinced that if South Vietnam fell to communism, then other states in the region would as a consequence. This Kennedy was not prepared to contemplate.

Kennedy received conflicting advice with regards to Vietnam. Charles De Gaulle warned Kennedy that Vietnam and warfare in Vietnam would trap America in a "bottomless military and political swamp". This was based on the experience the French had at Dien Bien Phu, which left a sizeable psychological scar of French foreign policy for some years. However, Kennedy had more daily contact with 'hawks' in Washington DC who believed that American forces would be far better equipped and prepared for conflict in Vietnam than the French had been. They believed that just a small increase in US support for Diem would ensure success in Vietnam. The 'hawks' in particular were strong supporters in the 'Domino Theory'.

Also Kennedy had to show just exactly what he meant when he said that America should:

"Pay any price, bear any burden, meet any hardship, support any friend...to assure the survival and success of liberty ".

In 1961, Kennedy agreed that America should finance an increase in the size of the South Vietnamese Army from 150,000 to 170,000. He also agreed that an extra 1000 US military advisors should be sent to South Vietnam to help train the South Vietnamese Army. Both of these decisions were not made public as they broke the agreements made at the 1954 Geneva Agreement.

It was during Kennedy's presidency that the 'Strategic Hamlet' programme was introduced. This failed badly and almost certainly drove a number of South Vietnamese peasants into supporting the North Vietnamese communists. This forcible moving of peasants into secure compounds was supported by Diem and did a great deal to further the opposition to him in the South. American television reporters relayed to the US public that 'Strategic Hamlet' destroyed decades, if not hundreds, of years of village life in the South and that the process might only take half-a-day. Here was a super-power effectively orchestrating the forced removal of peasants by the South Vietnamese Army who were not asked if they wanted to move. To those who knew about US involvement in Vietnam and were opposed to it, 'Strategic Hamlet' provided them with an excellent propaganda opportunity.

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