Ethos and Logos
ethos
showing audience charts and maps of military strengths
Pathos (APEX)
showing audience charts and maps of military strengths
petition is a request to hear an appeal
Ethos
Pathos!
Logos
An image should be included in a presentation when it helps to visually illustrate a point, convey complex information more clearly, or evoke an emotional response from the audience. This can enhance the visual appeal and engage the audience effectively.
(Apex) Brutus reasons that killing Caesar was the sensible move.
ethos
To analyze the persuasive technique in the excerpt regarding the impact of climate change, one would typically look for elements such as emotional appeal (pathos), logical reasoning (logos), or credibility (ethos). For instance, if the excerpt uses alarming statistics or vivid imagery to evoke fear or urgency, it employs emotional appeal. Alternatively, if it presents scientific data or expert opinions, it utilizes logical reasoning to substantiate the claim. Understanding these techniques can help identify how the excerpt seeks to influence its audience.
Pathos and ethos
Pathos
An account of a tornado sweeping through a small town
ethos: an appeal based on the character of the speakerlogos: an appeal based on logic or reasoningpathos: an appeal based on emotion#apex
An excerpt that appeals to logos would be one that presents logical reasoning, evidence, or statistics to support its argument. For example, "Studies have shown that incorporating regular exercise into your routine can reduce the risk of heart disease by 25%." This statement relies on factual information and data to appeal to the audience's logic and reasoning.