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Making the first jean!
Levi Strauss became famous and wealthy because he saw a need and was able to meet that need in a practical way. During California's gold rush, Strauss recognized a growing need of sturdy work pants for the miners. Strauss, who had a dry goods store with David Stern, happened to have some blue demin cloth on hand, designed and sold the first pair of "Levi's" in 1850. By 1870, Strauss was a millionaire and Levi's became a household name.

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14y ago

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Levi Strauss (1829-1902) made and sold blue jeans in San Francisco, California, during and after the gold rush. His pants were so popular that Strauss' first name became a household word. Levi Strauss' father Hirsch Strauss, a dry goods peddler, had...

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15y ago
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Q: How did Levi Strauss become famous?
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