Vertical integration in the film industry is a process through which the various steps of film production are controlled by a single company. This is aimed at empowering the company in the industry.
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by controlling the businesses at each phrase of a product development
Vertical Integration
Vertical integration occurs when a company owns several parts of the chain that ends in a finished product. For example, if the company produces the raw ingredients and also owns the means of turning those ingredients into finished products, this gives them an advantage compared to a company that has to find someone to use their raw product.
Rockefeller made a deal with the railroads that led to him expanding horizontaly to take over the major refineries. Once he went horizontal he went vertical. Rockefeller controlled the up-stream, the pipelines, and the retail outlets.
Vertical integration involves controlling the product at ALL stages of development. Andrew Carnegie, owned the ore mines, furnaces and mills, the shipping lines to transport the steel, and the railroads that took it to market.