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Henry Hudson
Jaun Diaz de Solis
Jacques Cartier discovered the St. Lawrence River which gave France a large claim in northern North America and Canada. Robert de La Salle discovered the Mississippi River and the land that it drained. It made waterway "roads" to other areas making it easier to trade.
By the 1700s the major powers in North America were the British, though the French had a substantial amount of power as well. France owned the Louisiana territory which was a major port town.