They could be called a consumer, a patron, a customer, or a client.
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The lanista was a person who owns, buys, sells, and trains gladiators. He can also referee gladiatorial contests.
World War II gave more people jobs because of the need for war goods. And also because as more men were going off to war, companies needed to hire more people to replace them, especially if the person died during service.
goods are products
The impact of the steam engine on the production of British goods was the increase in supply and demand. Britain was able to transport goods more efficiently.
Here are some goods that peddlers carried to outlying areas:clockshatchetsbinsribbonsmatchesmedicinebooksbasketsbroomsclocks