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Mass Communication is the ability to reach a large audience all at once. Such as the national newscast on television reaches millions of people at once.

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to talk with people

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Q: Definition of mass communication
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Mass segment definition in communication industry?

The definition of Mass segmentation is very similar to Marketing segmentation. While there is an abundance of markets, it is necessary to divide them into regions, geographical, and cultural sections. This is so better to accommodate according to their local communication needs.

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There is no single definition of the word "communication." However, communication can be defined as the verbal and nonverbal transmission of messages and interpretation of those messages. Mass communication would be based off the same definition, but it would refer more to 1 person addressing a large amount of people through some sort of medium such as a radio, television, or even a social media website such as facebook or twitter. Mass media is not just the news media, rather it is any sort of mass communicated message through a medium

Examine critically the salient features of the definition of mass communication that set it apart from other forms of communications?

Mass communication is different from other forms of communication in that it all takes place in public, even if its participants are never in the same room with each other. Reciprocal one-on-one communication is not possible in mass communication, except if it takes place in front of an audience.

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Mass Communication refers to medium those appeals to a mass audience by using widely circulating media such as newspapers, magazines, television, and radio to inform, entertain and persuade the large widely dispersed and heterogeneous public. Mass communication is mediated form of communication. This differentiates mass communication from all other forms of communication.According to M. Janowitz in 'The Study of Mass Communication' in International Encyclopedia of Social Sciences, "Mass communication comprises the institutions and techniques by which specialized groups employ technological devices (Radio, TV, Press, films) to disseminate symbolic content to large heterogeneous and widely dispersed audiences."According to Charles R Wright, mass communication is a special kind of communication involving distinctive operating conditions, primary among which are nature of the audience, of the communication experience, and of the communicator. Mass communication is directed toward a relatively large, heterogeneous and anonymous audience. Mass communications is characterized as public, rapid and transient. And mass communication is organized communication.One of the finest definitions of mass communication has been given by Denis McQuail in his book Towards Sociology of Mass communication. According to McQuail, "the term mass media indicates the entire systems within which messages are produced, selected, transmitted, received and responded to".By Mohammed Abdullahi Barde: email.