Consumption
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Cars, boats, houses, clothing, food.
Buying on the 'installment plan' is probably the oldest concept, pre- credit card.
When soldiers dropped food and things like that, that would attract rats. The rats started living in the trenches in small holes and things like that. As they multiplied they became bolder and started eating while men were around. This is the gross bit. The rats became so big they started eating corpses of men!
people become obese by eating too much and not exercising the right way or they eat late night snacks which when you think about it you go back to sleep causing the food to stay in your belly.
Foreign cars become more expensive.