Literally, a platform is a structure like a stage (usually made of planks, or wooden boards) that people can stand on.
Figuratively, a campaign platform is a set of policies or political stands on various questions, with particular policies sometimes being referred to as planks.
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A candidate's platform describes what he/she stands for and what they will do if he/she is elected
They formally nominate their candidates for president and vice-president and write their platform . They rely on television coverage to publicize their candidates and future candidates who make speeches to sell their party's positions. The convention also energizes the national campaign and promote organization and unity in the party. Party leaders from all over the country get to meet and become acquainted.
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it promotes specific ideas on which a candidate may choose to build his/her platform on, it helps get recognition for specific canditates, it helps candidates get votes by the many operative in that specific party, and raises money for specific causes and candidates
interest groups
The platform committee develops and writes the principles and policies for the party platform.