A "platform" is a position or issue which a politician uses to try to get elected. In this case, it would be part of a presidential candidate's campaign.
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Platform :) bkm
a collection of political cartoons from the watershed presidential campaign that marked America's transition to the twentieth century
The platform committee develops and writes the principles and policies for the party platform.
Do the voters elect electors not the presidential candidates
It is usually referred to as its manifesto.