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Grassroots lobbying From Wikipedia, the free encyclopedia

Grassroots lobbying (also indirect lobbying) is a form of lobbying that focuses on raising awareness of a particular cause at the local level, with the intention of reaching thelegislature and making a difference in the decision-making process. Grassroots lobbying is an approach that separates itself from direct lobbying through the act of asking thegeneral public to contact legislators and government officials concerning the issue at hand, as opposed to conveying the message to the legislators directly. Companies, associations and citizens are increasingly partaking in grassroots lobbying as an attempt to influence a change in legislation.[1]

The unique characteristic of grassroots lobbying, in contrast to other forms of lobbying, is that it involves stimulating the politics of specific communities. This type of lobbying is different from the more commonly known direct lobbying, as it is naturally brought upon by the organization.

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Direct lobbying involves a one-on-one interaction between the lobbyist and the legislative official. The lobbyist personally tries to influence a legislator on the passage or defeat of a bill or proposed legislation.

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13y ago
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Q: What is indirect lobbying?
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