The headline for the Saskatoon Star Pheonix was "Tycoon Teranamo Tactics".
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A strong headline will hook the potential customer and compel them to read more about your products and services.
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A featured article should be trending or headline news.
it should affect the viewer emotionally
One headline of the 1890's called for the United States to condemn the Spanish for their treatment of the Cubans. Another headline of the 1890's told of how the President of the United States supported child labor in the factories.