the passage of new laws punishing offensive behaviors by companies
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To get the government to pass new laws
The parents are lobbying to have the age of consent moved to 18.
Lobbying groups are political activists of sorts that negotiate with lawmakers. They represent specific industries or products and can use their members' clout and money to influence voting.
lobbying officials and forming political action committees (PACs) filling lawsuits and lobbying officials
There are several, but to name a couple, there is lobbying and engaging in rating games. Lobbying allows them to meet with the senators and congress men. Engaging in rating games such as the "dirty dozen", helps give them voice.