They had to ration them, there was not enough goods. If they had not rationed it then businesses would have driven up prices. And to make it fair to everyone and prevent cost rises they rationed them.
The rest of the goods were needed for the war.
because there wasn't much!
Because the military had first choice.
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rationed supplies
The U.S. government(Kaylop)
During World War II, Great Britain's foodstuffs, along with many liquids, household items, and other resources, were rationed almost from the start of hostilities until their end. The main reason? Most of these items were imported into the island-nation from overseas, yet Germany's submarine campaign was wearing down the merchant vessels transporting these items and, thus, they were in short supply.
Rationing. People had to get ration books for supplies to prevent hoarding.
James Madison was the president during this war, also known as the War of 1812.