Escalated is the term used in the 1960s when it happened. But it doesn't conjure up the death and destruction that it created; it was a politically correct term for "launching all out conventional war against N. Vietnam" (minus nukes and invasion) in August 1964.
Prior to the Gulf of Tonkin incidents on 02/04 August 1964 (a naval battle between the N. VN navy's 135th Torpedo Boat Squadron and the US destroyer USS Maddox (02 Aug '64) and the USS Maddox (again) and the USS Turner Joy on 04 Aug) war in RVN was a guerrilla war fought against the local VC. After the Tonkin Gulf incidents ("incidents"-another cold war politically correct term translating into "not important"-in this case 58,000 dead Americans becomes "not important") open warfare erupts between the US and N. Vietnam.
Part of that open warfare will be Operation Rolling Thunder, etc.
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Tonkin Gulf ships were attacked ( this was LBJ who made it up).
He had been against American involvement before becoming president. He felt that taking out troops would be a defeat for the United States.
The war escalated at an extreme rate after 1965 due to the following; after congress passed the Gulf of Tonkin resolution, Lyndon Johnson had the full power of the American military at his disposal to send to Vietnam and with this massive increase in troops he also began Operation Rolling Thunder. Operation Rolling Thunder involved bombing North Vietnam until Ho Chi Minh ended the insurgency in the south. This did not occur, Johnson then sent a further 145 000 ground troops on search and destroy missions throughout the Vietnamese jungle.
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Lyndon Johnson was the one who escalated the conflict into a full scale war. However, Eisenhower sent in military advisers and Kennedy deepened the US commitment to the keeping a non-Communist government in Vietnam.