The New England colonists were much more conservative as a whole on independence. And, loyalists to the Crown could be found there. There were no public opinion polls at the time and newspaper editorials would be biased on each side of the independence issue.
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Many Loyalists left the 13 colonies because they where loyal to the British Crown and were not safe staying in the U.S during the Revolution.
After failing to control the New England and Middle colonies, the British focused on the southern colonies. It was believed at the time that there were a great many loyalists there, who could hopefully be recruited to assist the British against the patriots.
There were a lot of loyalists living in the backcountry of Georgia and South Carolina
Literate Americans. Not everyone wanted a revolution. British loyalists, peacekeepers, etc.
They were called 'Loyalists' and they made up about 20% of the US colonies' population.