Media's role important in shaping public opinion Important medium: The media has been used by the public to express their concerns and grievances in hope that the relevant agencies will respond to them. Picture: Zamri Zainal
YAZDI YAHYA
BANDAR SERI BEGAWAN
Monday, December 10, 2007
IN A WORLD where information increasingly plays a primary role in all aspects of a country's development, the media print and electronic plays an important role in disseminating such information.
The responsibility mentioned refers to the importance of delivering to the public correct, precise and constructive information, which will give the public both sides of the story.
In a report published in The Brunei Times, Permanent Secretary at the Prime Minister's Office, Dato Paduka Hj Mustappa Hj Sirat was quoted as saying, "This is the reality of an increasingly globalised world where the media exists to shape one's opinion," referring to the increasing number of public complaints towards the efficiency of the civil service.
He added, "Under any conditions, we have to accept this as a positive matter and as a healthy debate in order to improve the standards and the value of services that we provide. It is hoped that those who provide the services and those who are on the receiving end reach an understanding in this manner."
Some residents in Brunei agreed that in recent years, the media has been used as an avenue to express concerns and grievances on public issues in hope that the relevant agencies, not only governmental but non-governmental and the private sector as well, will respond to such complaints.
Business owner Laila Asmad, when interviewed, was in the opinion that the role of the media is becoming increasingly important.
"In my opinion, both the public and private sector are more concerned of what people think and because of this more attention has been paid to the media," she said.
Private sector employee, Hj Rushdi Sumin said with far more ease to internet access, people can easily publish their thoughts through online forums, which is also a good avenue for expressing public concerns. "With the internet, people can speak more freely because they can remain anonymous. Even amongst the younger generation, blogs are becoming more popular and they use this to express themselves."
Mohammad Razali Hashim, when asked, feels that complaints made through the media is far more effective even though the response time is still slow.
"Although slow, but at least these agencies respond to the problem instead of ignoring these complaints."
However, a government servant , who spoke on condition of anonymity, felt the although complaints are good in shaping a better civil service, referring to Dato Paduka Hj Mustappa's comment.
He said, "Measures must be taken to regulate and control all forms of media and ensure that all comments made are constructive and useful to improving all services, and not only within the civil service."
The Brunei Times
The media has an enormous influence over the public agenda by selecting what issues to focus on (the controversial issues). The media defines the most controversial topics and thereby determining the political priorities of the public. i.e. the media tells the people what to focus on. The media is also a watchdog by forcing the government to reluctantly answer the people.
the media influences American foreign policy by using propaganda
14th amendment
it influences policy by making citizens wishes clear it makes the political process more democratic by having citizens voice their concerns
the cultural group that is targeted by a media producer has power influence over the text.
Gathering data on how many veterans lack proper health care and publicizing it on social media.
the media influences American foreign policy by using propaganda
The public policy
it could make you do bad stuff
Media can influence us through the information and messages it presents, shaping our beliefs, attitudes, and behaviors. This influence can come from the news, television shows, movies, social media, advertisements, and other forms of media. It can affect our perceptions, decision-making, and societal views.
Richard Fitzgerald has written: 'Vanishing Ireland' 'Media, policy and interaction' -- subject(s): Mass media policy, Discourse analysis, Mass media, Social aspects, Political aspects, Influence, Communication in politics
by making people afraid, so they will press for changes in policy ' apex :)
checks and balances
It encourged others.
They all influence thousands or millions of people.
I think, her influence on westeren expansion, culture, foreign policy. making russia the world power it is today. I think, her influence on westeren expansion, culture, foreign policy. making russia the world power it is today.
no idea..do you have answer?
In the US and certainly among many other nations, the news media has a strong influence on policy makers and the citizens can be influenced by the media as well. When the citizens views, measured either by elections or opinion polls is made clear, it will effect policy makers. The media can influence both the government and the public as well. The fact is that in modern nations, there are so many issues at stake, what is or what is not important is often lost in the numerous events and issues all going on at the same time.