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One of the first presidents to use the new medium of film was William McKinley-- actually, he had not yet been elected when a short film of him walking across the lawn with one of his aides was shown in theaters in 1896, and the public was amazed. Many had never seen a presidential candidate before, and they were impressed. During the 1920s, many candidates found that using another new medium, radio, helped them to campaign and get their message out over long distances. Calvin Coolidge, though known as "Silent Cal," actually used radio a number of times, and radio editors praised him for sounding sincere and relatable, even if he lacked a "radio voice" (by most accounts, his speaking voice was nasal, but he was good-natured about it, and the public seemed to like his radio talks). Speaking on the radio could definitely influence public opinion, as those politicians with effective speaking styles quickly discovered. One good example is how the public formed a positive impression of Franklin Delano Roosevelt, based largely on his "Fireside Chats," which made listeners feel he was speaking directly to them and giving them comfort during the Depression's darkest times.

In the television era, presidents have used TV speeches to persuade the public about the need for the U.S. to go to war, or to promote certain policies of their administration. And every president has used TV to criticize political opponents. And as Roosevelt did during the 1930s, presidents in the television age have also gone on TV to reassure the public during a time of crisis, such as when President Reagan spoke to the nation after the Challenger disaster.

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Q: How may the presidency use the media to influence public opinion?
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Related questions

How does the media influence the public opinion?

They speak the truth.

How do the media influence the public opinion?

speak the truth

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They speak the truth.

How did the media influence public opinion durning war?

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money, status, media manipulation, etc.

What is The creation of MySpace pages by candidates in the 2008 Presidential Election is an example of the use of to influence public opinion?

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What action best illustrates how the media can influence public opinion in the US?

The broadcast media influences public opinion in the US by being biased, not reporting all of the news but only reporting what they want the public to know, and by reporting false news.The entertainment media influences public opinion because too many people believe that what they see on television or in the movies is real.

Does the media have an influence on the law?

Yes, the media can influence the law by shaping public opinion and putting pressure on policymakers. Media coverage can highlight issues, mobilize public support, and impact legislative decisions and court rulings. However, the extent of this influence can vary depending on factors such as the nature of the issue, public sentiment, and political dynamics.

What factor most likely shapes public opinion on political issues?

Media coverage is a key factor that shapes public opinion on political issues. The way issues are framed and presented in the media can heavily influence how the public perceives and interprets them. Additionally, personal values, beliefs, and experiences also play a significant role in shaping public opinion on political issues.

What evidence can you give that the mass media influence public opinion?

Increased television viewership and the print media are evidences that proves that mass media influences public education. The internet penetration of the internet is another clear evidence.

What has the author David P Fan written?

David P. Fan has written: 'Predictions of public opinion from the mass media' -- subject(s): Content analysis (Communication), Data processing, Forecasting, Influence, Mass media, Mathematical models, Public opinion

What does media attention mean?

Media attention refers to the focus and coverage that a particular subject or event receives from various forms of media, such as news outlets, social media, and publications. It often indicates public interest and can influence public opinion, trends, and outcomes.