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Yellow Journalism.

You ask the question as if it were only practiced in the past. There are still a lot of papers that practice it - some only occasionally - others almost continuously.

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Q: What was it called when sensational headlines such as the above image were used to spur the public emotions to sell more newspapers?
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Yellow journalism is a sensational style of writing that exaggerates the news to lure readers.

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The emotions and feelings associated with a word are called its "connotations"

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The study of emotions is called affective science. It explores how emotions are experienced, expressed, and regulated, as well as their impact on behavior, cognition, and overall well-being.

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