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opinion polls have been around longer than social media opinion polls can influence how citizens vote
Straw polls, telephone polls, online polls, tracking polls, exit polls and expert insights are method of taking political polls. Polls are used to gauge the opinion of the public on specific issues or to measure the general political mood.
People make many mistakes while taking opinion polls. The of the biggest mistakes is making the question or questions too vague.
"Most states conduct CLOSED primaries, in which participation is limited to voters registered or declared at the polls as members of the party whose primary is being held" (Thomas E. Patterson, "The American Democracy", Textbook 8th ed., p. 227, emphasis added)
Opinion polls relating to political elections are advantageous because they can give insight into public opinions of the candidates. They are disadvantageous because they poll only select groups and do not always give an accurate portrayal of true public opinion.