They thought the sun god (the Aten) was reborn each day from the dead from which they copied their beliefs on life after death for humans and gods.
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The egyptians believed in the afterlife.
It was trendy and protected them from the sun. It is that simple.
The Egytians got the idea from the rays of the sun.
The Sun, alternatively Horus (this name and the others are tied closely to the roayl line), Ra (at the rising), and Atum (at the setting) at times was to break forth from an egg. It symbolizes an act of eternal regeneration which was very important to the ancient Egyptians. The egg was probably confused at times with the other symbol for the sun in iconography, an eye (specifically the eye of Amun, the creator, according to the earlier traditions.)
Because of the symbolic reference to death and rebirth, as the sun sets in the west