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The basic idea of ad populum is that a claim is accepted as being true simply because most people are favorably inclined towards the claim. Advertisers often use this tactic when they attempt to sell products by claiming that everyone uses and loves their products. In such cases they hope that people will accept the approval of others as a good reason to buy the product. Examples: Everyone knows that 'X fact' so this must be true. "I read the other day that most people really like the new gun control laws. I was sort of suspicious of them, but I guess if most people like them, then they must be okay." Claiming a movie to be the "Best movie of 2008" just because many people liked it. "Since 88% of the people polled believed in UFOs, they must exist."

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